Class
This program gives students the tools that they need to carry out public relations in any multicultural environment. Ethics are stressed while students develop the knowledge to execute successful and commendable public relations. This course takes students far beyond the scope of theory and enters a new dimension of public relations education, in which students receive first-hand trade information from major public relations organizations involved in public relations and well-known figures in the field. Learning is a fulltime and exciting experience for students who study at Regent's College under the International Public Relations program; the cultural awareness learned in the classroom can be utilized everywhere students travel to make cultural transition easier. The experience of learning about other cultures in a place where one has the possibility of interacting with that culture is experience that cannot be explained on a resume.
MacMillan Cancer Support
MacMillan Cancer Support is a nonprofit organization dedicated to improving the lives of people affected by cancer, those who live with cancer and their families and careers. MacMillan seeks to provide practical, medical, emotional, and financial support. MacMillan’s public relations efforts are divided between fundraising to support those affected by cancer and campaigns to make legislative change, generate awareness, and improve cancer care. http://www.macmillan.org.uk/Home.aspx
Searcy 1847
Searcy 1847 is a long-standing, independent, contract catering company specifically targeted to high-end clientele. Searcy 1847 hosts a number of bars and restaurants throughout the London area including, Allen & Over, 30 St Mary Axe, the National Portrait Gallery, The Royal Opera House, and the St Pancras International Station Champagne Bar. Searcy 1847 public relations efforts span across the board from branding, media control, to advertising. http://www.searcys.co.uk/
Lloyd's of London
Lloyd’s of London was established in the 17th century and has grown to become the world’s leading specialist insurance market. Lloyd’s covers complex, specialist risks including oil rigs, celebrity body parts, major airlines, sporting events, and the world’s biggest banks, just to name a few. Lloyd’s public relations team offers numerous services. It deals with thousands of phone calls regarding media coverage, hosts campaign events, brainstorms in marketing and branding efforts as well as a number of other efforts to keep Lloyd’s the leading insurance market. http://www.lloyds.com/
Custard Rainer PR
Custard/Rainer PR is a specialized technology public relations agency. Clients range from starter-up to well-known companies. Custard/Rainer Pr’s main goals are to advise, create content and deliver the message for each of its clients. Its activities include both business-to-business and business-to-consumer. Custard/Rainer Pr has public relations partners all over the world to ensure that its messages are delivered in the most effective fashion. Tactics for the company includes obtaining coverage in outlets such as business magazines, social media, blogs, national, regional and international newspapers and broadcast outlets. www.rainierpr.com
BBC
BBC is one of the leading broadcast companies in the world. BBC was founded in 1922 and has since grown to one of the leading broadcast companies in the UK. BBC can be heard all over the world. In recent years, the BBC has made an effort to expand services to include newer technology. For example, BBC now uses digital technology and allows viewers to download shows right onto their computers. Public relations efforts include crisis management and communication, and press, radio, and television coverage.
Speakers
In order to ensure that students fully understand the world of public relations in the UK, guest speakers come throughout the course to share their experiences. Speakers discuss a variety of topics that are currently prevalent in the field of public relations.
Paul A. Elmer made a visit to the class to share his years of experience in the field. His talk was informative and lively as he explained how it was to be a high-end public relations specialist for the Ministry of Defence and the royal family.
Stephen Weldon of the Go-Ahead group also made a visit to the class. Go-Ahead is a leading UK public transport company which operates bus, rail, car-parking and aviation support services. He explained the importance of Corporate Social Responsibility (CSR). Crispin Manners of Kaizo shared his experiences with consulting multiple organizations on their public relations and marketing efforts in the UK. He emphasized the importance of public relations as a truthful and transparent practice, as well as, actively engaging with one’s publics.
Jim Donegan, 1st Secretary Political and Chris Dunnett, Deputy Counselor of Public Diplomacy Section from the U.S. Embassy London also made a visit to the class. They discussed how they promote a positive U.S. image and all their diplomacy efforts.
